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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
Key takeaways for UK manufacturing marketers from the 2015 Manufacturing Content Marketing survey
20 quick tips on where financial planners can start or improve their content marketing
We speak to the experts about how video and online learning benefits learners
A report on the findings of a new study into financial advisers and content marketing
SEO is a mixture of marketing disciplines, explains Marcus Miller
The second post in our series looks at why content marketing makes good business sense for financial advisers
Cycling is rising in popularity, so can we use it to make Birmingham a more active city?
With the announcement of cuts to the Library of Birmingham, Helen Brown looks at how a library can work as a physical space in a digital age
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