INFLUENCE

Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience. 

But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?

Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.  

• Find out the key objectives behind content marketing
• Discover an effective way of calculating a return on investment
• Answers the question: is content marketing the future of marketing?

For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.

But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.

• Start at the beginning: build a strategy that delivers the results you're looking for
• Learn to make the most of what you have. You may be halfway there but you're looking to ramp up your marketing
• Includes advice on choosing the right medium for your message, maximising SEO and reaching your target audience