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Online video is quickly becoming the fastest growing medium for people to digest information on, satisfying their news or entertainment needs. But how should your organisation use video content?
We caught up with marketing guru for financial advice firms Faith Liversedge to hear more about her experience and advice for marketing in the sector.
The answer is that there is no ideal blog length; how long you should aim for mainly depends on what you’re looking to achieve.
Timing, they say, is everything. You can be doing everything right, for all the right reasons, but pick the wrong time to do it and you’ll come unstuck. Content marketing is no different.
We have outlined the top three things you need to think about before launching your latest offering on social media.
Do you know what your money is being invested in? ShareAction are an organisation campaigning for responsible investment and transparency for investors.
In this post, we explain the increasing importance of authenticity in marketing, and and provide three ways to make your business more authentic.
The primary question to ask yourself about social media is where your audience is actually spending time. Which social media platforms are they on?
Ten years ago, YouTube dominated the online video landscape. It was so influential that for many, it was the go-to option when using online video to reach a target audience.
Now, the web is a more fragmented place. There are more destinations online to stream and watch video content than ever before.
YouTube's title as the Heavyweight Champion of Video Content is confronted by the likes of Facebook and Vimeo. And that's before we've even thought about other weight classes like sophisticated enterprise video platforms or social networks like Instagram, Vine and Snapchat.
With so many choices, the question is: Where do we upload our video content? This guide is designed to:
Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
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#Onlinevideo is quickly becoming the fastest growing medium. Find out what grabs attention here:… https://t.co/z8lkJZcLA6
Active #socialmedia users grew by 21% in 2016. Get you're business online asap @MProfsWire https://t.co/NjChCai06W
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