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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
Wanted: Tech, media or financial professionals to share dynamic office space
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“4 Types of Content That Persuade Customers to Purchase via @kjwakefield http://t.co/UFKATNj2Tx”
“20 quick tips for #financial advisers on how to start content #marketing. By @Ember_Sam http://t.co/45ElEBmDog @WestlakeMarc”
“Marketing Resources for 2016: Old School meets New Cool http://t.co/dsEfEXRkUp @KikiSchirr”
“Enjoyed working on this for Core Clinics. Amazing patient stories: https://t.co/5UWo9zQ4gT (Thanks @JD_WigleyGroup)”
“GoPro Introduces New $200 Entry Level Hero+ & Drops Price on Hero4 Session http://t.co/Nkh4r6t0Ph @reelseo”
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