Broadcast-quality video production serving Birmingham and beyond

BCU's Innovation Fest brings through the next generation of tech entrepreneurs

This video focuses on Birmingham City University's Innovation Fest 2017, where teams of students are tasked with developing a tech product to meet a market need.

Case study: Using animation to promote authority

A short animation to promote ethical financial standards, and why it's so persuasive.

Broadcast-quality video production serving Birmingham and beyond

"Find your own way": An interview with best-selling manga comic artist Buddy

Meet Yifan Ling, aka Buddy, one of China's biggest manga comic book artists.

Lest we forget: A short lesson from history

The story of Pte. Frank Pearman, a shopkeeper from Birmingham, who fought at the Battle of Arras one hundred years ago this month.

Questions to ask yourself when planning an event video

A guide to what you need to think about when planning for your next event video.

Football.London: Giving your new brand a voice to engage its audience

A recap on our video project for Football.London, a new football website with a very discerning audience. We had to deliver a distinctive voice to match.

Communicating with authority: Talking Financial

Watch how AFH Wealth Management uses a talk show format to connect with their audience in an authoritative, distinctive way.

Custom Video: the best way to tell your story

Read about the method behind our latest animation for a wealth management client. Plus, the merits of using custom video to tell your story.

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Trust me, like me, follow me: The power of social media

The difference between soft and hard data metrics when measuring the impact of social media.

Imogen Dunworth-Warby: Our newest recruit talking social media sense

What makes a piece of social media content successful? We asked this, and other questions, of Imogen Dunworth-Warby, Ember's new social media executive.

Why more organisations aren’t using data in their video marketing

New research by Google shows the biggest barrier to using data smartly is marketing silos.

Video content works, but ignore analytics at your peril

A call for better data measurement in video marketing as new studies show video is popular with users and effective but seen as risky.

Live video is an opportunity, so take the plunge

In 2016 the popularity of live video rocketed. Social media giants like Facebook and Periscope are pumping a lot of money into it, so what's all the fuss about?

Referrals and marketing go hand in hand

Can growing businesses rely entirely on referrals as a steady stream of prospects?

Beyond the highlights: Ideas for event videos

Ideas for different types of video you can produce from an event, why they're worth doing, and advice on how to go about it.

Web design: A video producer's perspective

If you want to use content to educate and attract clients, you need a website that makes it easy to access. Here are some simple tips on how you can do it.

Ten years ago, YouTube dominated the online video landscape. It was so influential that for many, it was the go-to option when using online video to reach a target audience.

Now, the web is a more fragmented place. There are more destinations online to stream and watch video content than ever before.

YouTube's title as the Heavyweight Champion of Video Content is confronted by the likes of Facebook and Vimeo. And that's before we've even thought about other weight classes like sophisticated enterprise video platforms or social networks like Instagram, Vine and Snapchat.

With so many choices, the question is: Where do we upload our video content? This guide is designed to:

Help you understand the differences between YouTube, Facebook, Vimeo and Twitter
Guide you through the decisions about whether to invest in a specialist enterprise video platform
Enable you to become confident in putting together a multi-platform strategy.

Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.

But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?

Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.

Find out the key objectives behind content marketing
Discover an effective way of calculating a return on investment
Answers the question: is content marketing the future of marketing?

For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.

But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.

Start at the beginning: build a strategy that delivers the results you're looking for
Learn to make the most of what you have. You may be halfway there but you're looking to ramp up your marketing
Includes advice on choosing the right medium for your message, maximising SEO and reaching your target audience