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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
What do you do when YouTube, Facebook and Vimeo aren't the best places for your videos? The answer may be an OVP
Chuka Umunna announced his bid for Labour leadership via Facebook video. Is it the gold standard in video, or a prime example of someone who needs media training?
Top experts in accountancy will be speaking, and content producers Ember Television will be there to capture it
The Greater Birmingham Digital Summit 2015 revealed some very interesting data. These key points provide a perspective on the environment for businesses, particularly SMEs, with regard to digital technology
Key takeaways for UK manufacturing marketers from the 2015 Manufacturing Content Marketing survey
Financial planners are embracing content but could be missing all the benefits by ignoring social media
We speak to the experts about how video and online learning benefits learners
A report on the findings of a new study into financial advisers and content marketing
“1/100 millennials say a compelling advertisement would persuade them to trust the brand. http://t.co/hbh0QmFOKM @AlistairNorman @ardath421”
“Why use an Online Video Platform (OVP)? Finding alternatives to YouTube, Facebook and Vimeo, Part 1 http://t.co/mKyriwPLjg @JoannaMDennis”
“The benefit of user-generated content http://t.co/KzxJ2Besdr @babitakudhail @leeodden @ardath421 http://t.co/LqResD4PD0”
“Simple explaination of how the Stock Exchange works. http://t.co/RR2pfXeY70 @Kurz_Gesagt @MA_WigleyGroup @xrolet @FoxonStocks”
“5 top tips for effective content curation. http://t.co/NFvsMg3T5a @RankLab @OpaceWeb @BzzContent @Content_Addy”
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