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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
Imagine the value to your business of being on page one of Google. How would you get there? Here are two options
Clear communication is key to effective knowledge exchange. Here are seven tips for creating first-rate educational video content
Video can bring CPD topics to life when produced to professional standards, rather than just 'transmitting' information
Sensible Investing gains half a million views on YouTube, and it's not stopping anytime soon
Wanted: Tech, media or financial professionals to share dynamic office space
As well as sharing video online, businesses can use video as part of meetings, presentations or in reception areas to create a great first impression
The science of social proof shows video testimonials are a powerful way of influencing customers when they face uncertainty
More user-generated video content means that we have to change how we judge the quality of online videos
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