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The difference between soft and hard data metrics when measuring the impact of social media.
What makes a piece of social media content successful? We asked this, and other questions, of Imogen Dunworth-Warby, Ember's new social media executive.
New research by Google shows the biggest barrier to using data smartly is marketing silos.
A call for better data measurement in video marketing as new studies show video is popular with users and effective but seen as risky.
In 2016 the popularity of live video rocketed. Social media giants like Facebook and Periscope are pumping a lot of money into it, so what's all the fuss about?
Can growing businesses rely entirely on referrals as a steady stream of prospects?
Ideas for different types of video you can produce from an event, why they're worth doing, and advice on how to go about it.
If you want to use content to educate and attract clients, you need a website that makes it easy to access. Here are some simple tips on how you can do it.
Ten years ago, YouTube dominated the online video landscape. It was so influential that for many, it was the go-to option when using online video to reach a target audience.
Now, the web is a more fragmented place. There are more destinations online to stream and watch video content than ever before.
YouTube's title as the Heavyweight Champion of Video Content is confronted by the likes of Facebook and Vimeo. And that's before we've even thought about other weight classes like sophisticated enterprise video platforms or social networks like Instagram, Vine and Snapchat.
With so many choices, the question is: Where do we upload our video content? This guide is designed to:
Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
#ThursdayThoughts Before launching into #videoproduction, don't forget to plan your #contentstrategy https://t.co/3Fk9nyp9vj
Analytics are vital to successful video marketing. Why don't more firms use them? @RegisMedia… https://t.co/YsU3XgPxZF
Need any help creating broadcast-quality videos? Take a look at what we can do this #showreelshareday https://t.co/WVzhVwsCer
Take a look at this stunning video from @IvanOlita entitled ''The 1000 Days'' - outlining the ritual of the Kaihōgyō https://t.co/bHNsysf4UJ
A great video with a powerful message. Ensure your #videocontent is engaging and has a coherent narrative that clea… https://t.co/0eYem3fKhg
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