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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
More user generated video content means that we have to change how we judge the quality of online videos
Over time, claims that video is the next big thing in education have been proved wrong. How can we be sure that it will be different this time?
Pre-produced content can be a great way of making the most of your marketing budget. Here’s how it works
Digital transformation means that financial services need to go digital to get ahead of their competitors. Here's three ways quality content can help
3 examples of how video can be put to good use in eLearning and development
We've looked at the benefits, now here are the disadvantages of using an OVP
What do you do when YouTube, Facebook and Vimeo aren't the best places for your videos? The answer may be an OVP
Chuka Umunna announced his bid for Labour leadership via Facebook video. Is it the gold standard in video, or a prime example of someone who needs media training?
“Stories are more important than budgets. @ThisIsSethsBlog http://t.co/FHWSGzXTtD @SeamlessLeader http://t.co/8hCkAtbtCn”
“Online #video is revolutionising education. Here's why by @Ember_Helen http://t.co/989m1vlZrP”
“Video #Marketing: Why You Need To Start ASAP! http://t.co/jgfxU1hkbr @LinkedInPulse”
“The 39 steps to successful content marketing http://t.co/FlqQFt8vDO @MariosKaratzias”
“Clients must be able to find you via search engines. @MarcHerschberge http://t.co/BblIBgwWs7 @StickyToffeeUK http://t.co/pjS8qGbTSx”
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