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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
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“UK to begin trials of ‘electric highways’ via @TheManufacturer http://t.co/bs301joCMf @charlesmorganuk http://t.co/Dfhl0zArpV”
“The one video every firm should have… #blog by @RobinJPowell http://t.co/WtRCZjvKBC”
“3.65 billion #mobile users have access to the #internet via smartphones and tablets - @wearesocial http://t.co/juGDzCtSiY”
“The future of #video is #interactive. By @Ember_Helen http://t.co/yPPpP9Caiv http://t.co/q0SBRToOf4”
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