Content Strategy

Content Strategy

With online video, the temptation is to launch into production - the creative element - straight away.

That’s often seen - by marketers and video providers - as the fun part.

This is fine, but without meticulous planning, you could end up wasting time and money.  

For us, strategy is all-important.

If you become a client of Ember Television, the first thing we’ll do is to work out what you want to say and precisely who you want to reach.

We’ll then devise a video content strategy tailored to your target audience.

We’ll work how best to deliver your content to that audience - and encourage people to share it.

And because content marketing is an on-going, incremental process, we’ll come up with a plan to carry on building your audience cost-effectively over the longer term. 

We want you to be thrilled with the results your videos achieve... And it all begins with having the right strategy.


Content Strategy



Scalable Capital | Testimonial

"We were delighted with the speed, efficiency and reliability with which the Ember Television team produced our video."


Systems Integration | Testimonial

"Ember worked incredibly well under the pressure of a tight deadline and a difficult brief."


Birmingham City University | Testimonial

"Ember Television should be commended for appreciating the needs of their clients and the 100% commitment they give to projects."


CPA - Video Case Studies | Testimonial

"There is no question that... we have strengthened the impact of our messages, it has made it easier to communicate and engage with clients and has been well received."