Content Strategy

Content Strategy

With online video, the temptation is to launch into production - the creative element - straight away.

That’s often seen - by marketers and video providers - as the fun part.

This is fine, but without meticulous planning, you could end up wasting time and money.  

For us, strategy is all-important.

If you become a client of Ember Television, the first thing we’ll do is to work out what you want to say and precisely who you want to reach.

We’ll then devise a video content strategy tailored to your target audience.

We’ll work how best to deliver your content to that audience - and encourage people to share it.

And because content marketing is an on-going, incremental process, we’ll come up with a plan to carry on building your audience cost-effectively over the longer term. 

We want you to be thrilled with the results your videos achieve... And it all begins with having the right strategy.


Content Strategy



Scalable Capital | Testimonial

"We were delighted with the speed, efficiency and reliability with which the Ember Television team produced our video."


Systems Integration | Testimonial

"Ember worked incredibly well under the pressure of a tight deadline and a difficult brief."


CPA - Video Case Studies | Testimonial

"There is no question that... we have strengthened the impact of our messages, it has made it easier to communicate and engage with clients and has been well received."


Birmingham City University | Testimonial

"Ember Television should be commended for appreciating the needs of their clients and the 100% commitment they give to projects."