With online video, the temptation is to launch into production - the creative element - straight away.
That’s often seen - by marketers and video providers - as the fun part.
This is fine, but without meticulous planning, you could end up wasting time and money.
For us, strategy is all-important.
If you become a client of Ember Television, the first thing we’ll do is to work out what you want to say and precisely who you want to reach.
We’ll then devise a video content strategy tailored to your target audience.
We’ll work how best to deliver your content to that audience - and encourage people to share it.
And because content marketing is an on-going, incremental process, we’ll come up with a plan to carry on building your audience cost-effectively over the longer term.
We want you to be thrilled with the results your videos achieve... And it all begins with having the right strategy.