Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
Beyond all of the thrill and novelty, what does interactive content have to offer to content marketers and their audiences?
At a time when brands and content creators are constantly needing to innovate to stay relevant, what can they draw on from the boundless creativity of '90s cinema?
As complex and technical as SEO may seem, the creative skillset of content marketers puts them in a good position when it comes to addressing the fundamentals.
For small businesses, writing a marketing plan can seem like a huge task. This simple how-to guide shows how you can get started quickly.
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