Content marketing, eguide, resource
Content marketing: what it is and why you should be doing it
Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
- Find out the key objectives behind content marketing
- Discover an effective way of calculating a return on investment
- Answers the question: is content marketing the future of marketing?
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