5 steps to planning your video production | Resources | Ember Television

5 steps to planning your video production

1. Define the strategy

1. Define the strategy

For us, successful content marketing and video production begins with the right strategy. Yet so often it's overlooked.

2. Choose the right type of video

2. Choose the right type of video

Homepage videos, product overviews, client testimonials, viral vids... make sure you choose the most effective type of video to deliver your message.

3. Plan for quality

3. Plan for quality

Your content is an extension of your brand, so don't settle for anything that reflects badly on the quality of your services.

4. How many videos?

4. How many videos?

You might want to build an audience over time - in which case, you may need more than one video.

5. Should you outsource your video production?

5. Should you outsource your video production?

Whatever you decide, don't compromise on quality.

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