Blogs and infographics have a part to play, but why do we particularly recommend video content?
First, it’s very accessible. Almost everyone with a computer, tablet or smartphone watches video on them.
Because it communicates simultaneously via two senses - sight and hearing - video has impact. It appeals far more effectively than the written word to our emotions - and it’s more memorable.
Let’s look at some figures…
- 96% of consumers find videos helpful when making purchases online.
- In another survey, 93% of consumers said instructional videos were useful after they've made a purchase.
- Research by HighQ shows that including a video in email marketing improved click-through rates by 65%.
- Video also works wonders for SEO. Research by Searchmetrics shows that the best performing results use video to enhance the user experience of a website, which sends positive signals to search engines leading to better rankings.
Online video is, in fact, the fastest growing medium in history…