Why influence? | Rationale | Ember Television

Why influence?

Video is a great way to gain exposure. But more valuable than exposure is influence 

Yes, there’s value in having tens of thousands of views - and especially going viral.

But it’s far more important to convert viewers into customers - and advocates for your brand.

It’s well-known that word-of-mouth is a major influence on consumers. And of course the Internet, and social media in particular, are the new word-of-mouth.

Studies show that when faced with uncertainty, such as making a purchasing decision, we value the opinions of people who resemble us. That could be friends, family, or people in a similar job position or occupation. Video is also shown to play a key role, with 70% of buyers watching video throughout the research process (Source: Google).

As well as sales, influence also brings longer-term benefits. It builds trust and authority. It enables you to offer value. And it helps you connect with your target audience.

Influence has always been rewarded. But the good news is that it’s no longer the preserve of the wealthy, famous or powerful. 

The online world is democratic and liberating, and we all have the tools at our disposal to build our online influence.

As a client of ours, we’ll show you how… And provide you with proof of how your influence is growing.

Why influence? | Rationale | Ember Television

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