Why distribution? | Rationale | Ember Television

Why distribution?

There’s no point in investing in video content if not enough people watch it - or if those who do watch it are not the people you’re trying to reach.

So don’t think the job’s done when your video’s been produced. In fact, it’s just begun.

Here at Ember Television, as we not only produce broadcast-quality content, but we distribute it as well.

Put simply, the problem is this. Although more and more people are watching online video - YouTube has more than a billion unique users every month - there are also more and more videos being produced. In 2015, four hundred hours of video were uploaded to YouTube every minute.

There are millions of very well produced videos online that hardly receive any views.

By devising and implementing a distribution strategy, we can ensure that your videos are watched - and by your target audience.

As part of the service, we optimise every video we produce for YouTube. We also offer advice on advice on Vimeo and the other channels available, and on how to charge for your content.

We can also promote your videos through public relations, blogging and social media. Or, if you want more specialist help, we have a number of video distribution partners who can assist you.

Why distribution? | Rationale | Ember Television

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