LID Publishing, publishing, book promotion, book marketing, author marketing, video marketing, production company, video production, benefits of video, why use video, publishing marketing, +
Client: LID Publishing
Length: 1 minute, 38 seconds
Ember Television recently entered into a partnership with LID Publishing to use the power of video marketing to promote their authors' latest works. They wanted to create a video to announce this exciting partnership and discuss some of the benefits it will bring to the company.
We sat down with Niki Mullin, the Business Development Manager at LID Publishing as well as one of their editors, Ben Walker, to explore how publishing and video marketing can go hand-in-hand. We intercut their interviews with shots of some LID published books, as well as glimpses of our own video editing process here at Ember to show how these companies can work side by side. We also incorporated some motion graphics to create demonstrations of the kind of video content that will be available via LID to promote authors and their books.