#HowDoYouReadYours - Trinity Mirror

Brief:

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Gloucestershire Echo approached us to create a promotional video for them following the launch of their re-branded paper and accompanying Gloucestershire Live news app. 

 

Our approach:

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We met the Gloucestershire Echo team in the town centre where they had created a pop-up stand to hand out copies of the Echo with its new look to passers-by. We kicked our video off by interviewing these passers-by  about how they like to read their ness, following the lead of the Echo's #HowDoYouReadYours campaign. We then dove into their thoughts, as well as the thoughts of the staff, on the benefits the Echo offered to the community and the place of newspapers (or news apps) in our modern world. The team at the Echo were an enthusiastic bunch and we cut the video together to represent the lively and cheerful community spirit that they represent.