The benefits of content marketing are undeniable but don’t believe anyone who tells you that content marketing will deliver an instant return on investment.
We recommend that small businesses publish three or four pieces of content every week. Larger companies should be publishing more often than that.
Videos, including video blogs, are particularly effective at generating sales. But your content could also include written blogs and infographics.
If you stay the course, continuing to provide your audience with content that interests, educates or entertains, research suggests you should start to notice a real difference somewhere between six and nine months in.
That’s when you start to gain critical mass, driving significantly more traffic to your site, more inquiries and more conversions.
The message? Be patient. Your investment will be rewarded.