To save money, many organisations are tempted to make their own videos. And we certainly wouldn’t want to discourage you.
There are certain types of video content - internal videos, for example, or a regular video blog - that you might want to produce in-house.
But, if you go down that route, we would urge you to invest in training for anyone involved.
Yes, there is now a wide range of user-friendly cameras and editing packages available. But you still need the skill to be able to use it properly. We can provide any training required.
We’ve all seen poor-quality videos that companies have produced to try to enhance their reputation and build an audience but which have ended up doing precisely the opposite.
Remember, your content reflects your brand. If you value your brand highly - and want others to as well - you need to invest in quality.