How many videos should we make? | Video Content Production FAQ | Ember Television

How many videos should we make?

In the past, companies would typically invest in a single corporate video.

It might be refreshed every now and again, but it would often last two or three years.

But today’s communications landscape is completely different. Organisations are coming to realise that the way to build influence is to produce content on a regular basis that people want to consume.

Having a single video on your website and on YouTube, for example, is of course far preferable to having none at all.

But to build an an audience you need to publish content again and again. 

You might be thinking of a homepage video that includes, say, an interview with your chief executive and with two or three customers. 

Why not have three videos made at the same time - a homepage video, a profile of your chief exec and a testimonials video?

Ideally, in the longer term, you should be looking at an on-going video campaign.

How many videos should we make? | Video Content Production FAQ | Ember Television

FAQs

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Do our staff need media training?

If the plan is for your staff to be in front of camera, then it's worth preparing them.

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Do we need a presenter?

Presenting your own videos can be a great way of humanising your business. There are some instances when a professional presenter, or simply a voiceover, will do the job.

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How long should our videos be?

The optimum length of online video depends on different factors, such as who your target audience are.

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Should we include music in our videos?

A well-chosen piece of music can make all the difference to your video - if it's appropriate.