The 39 steps to successful content marketing

For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.

But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.

Start at the beginning: build a strategy that delivers the results you're looking for
Learn to make the most of what you have. You may be halfway there but you're looking to ramp up your marketing
Includes advice on choosing the right medium for your message, maximising SEO and reaching your target audience

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How to make your short-form content go a long way

Short-form content is seen as less valuable than long-form, but is that really the case in content marketing? Or can they be a valuable part of a good strategy?

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