The 39 steps to successful content marketing

For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknown problem.

But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.

Start at the beginning: build a strategy that delivers the results you're looking for
Learn to make the most of what you have. You may be halfway there but you're looking to ramp up your marketing
Includes advice on choosing the right medium for your message, maximising SEO and reaching your target audience

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Is Live Content For You?

Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.

Case study: Addressing customer pain points with Arkadin

To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.

Back to the future: making new content from old aesthetics

With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.

In marketing, explaining what you do is half the battle

For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy

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