Content Marketing: what it is and why you should be doing it | Ember Television Content Marketing: what it is and why you should be doing it | Ember Television Content Marketing: what it is and why you should be doing it | Ember Television Content Marketing: what it is and why you should be doing it | Ember Television
Content Marketing: what it is and why you should be doing it | Ember Television

Content Marketing: what it is and why you should be doing it

Content Marketing: what it is and why you should be doing it | Ember Television

Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience. 

But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?

Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.  

  • Find out the key objectives behind content marketing
  • Discover an effective way of calculating a return on investment
  • Answers the question: is content marketing the future of marketing?
Content Marketing: what it is and why you should be doing it | Ember Television

Blog

...

The interactive future of content marketing

Beyond all of the thrill and novelty, what does interactive content have to offer to content marketers and their audiences?

...

How to turn good content into good SEO?

As complex and technical as SEO may seem, the creative skillset of content marketers puts them in a good position when it comes to addressing the fundamentals.

...

Case study: Shining a spotlight on Applied Theatre at BCU

When promoting the Royal Birmingham Conservatoire's course in Applied Theatre, we had the creative challenge of showing prospective students a different side to the world of theatre.

...

What role does music have to play in marketing?

It may not communicate your brands message as directly as writing or visual flair, but music can give life to your brand and its content.