Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
Developing a brand, like developing a comedy routine, requires time, effort, and a strong attention to detail. So, what can brands and marketers learn from the world of comedy?
This interview with SEO expert Marcus Miller provides useful tips and advice for small businesses who want to do Search Engine Optimisation well
Minimalism presents marketers and content creators with a challenge. How can you condense what you're trying to say into as concise and singular an idea as possible?
Beyond all of the thrill and novelty, what does interactive content have to offer to content marketers and their audiences?
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