Content Marketing: what it is and why you should be doing it | Ember Television Content Marketing: what it is and why you should be doing it | Ember Television Content Marketing: what it is and why you should be doing it | Ember Television Content Marketing: what it is and why you should be doing it | Ember Television
Content Marketing: what it is and why you should be doing it | Ember Television

Content Marketing: what it is and why you should be doing it

Content Marketing: what it is and why you should be doing it | Ember Television

Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience. 

But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?

Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.  

  • Find out the key objectives behind content marketing
  • Discover an effective way of calculating a return on investment
  • Answers the question: is content marketing the future of marketing?
Content Marketing: what it is and why you should be doing it | Ember Television

Blog

...

Marketing is about give and take

Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.

...

Why should brands be interested in experiential marketing?

With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?

...

How can content curation make your brand valuable?

Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.

...

How does music play into the distinctive atmosphere of Peaky Blinders?

Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?