Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
These tips on how to choose the right web designer aim to help you have a more stress free and cost effective experience when building a new bespoke website.
In a world so saturated with stories, how you tell yours is more important than ever. So, what inspiration can marketers take from the narrative techniques of TV, film, and literature?
Algorithm changes have made organic social media less effective. For reluctant businesses then, the question is: when does it make sense to use paid social?
Content marketing and advertising have a lot in common. But there are key differences between these two strategies that raise the question: what does content marketing offer to brands that traditional advertising does not?
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