Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
This post argues that knowledge sharing should be part of your content marketing strategy for 2019. Educating your clients builds trust and creates brand loyalty.
Drone filming can yield beautiful aerial video footage and photography. This post provides top tips on how to work with a production company to do it safely.
It can be hard to know how to approach marketing. In this Q & A, marketer Kate Colbert provides some helpful tips for businesses from her new book, Think Like a Marketer.
Short-form content is seen as less valuable than long-form, but is that really the case in content marketing? Or can they be a valuable part of a good strategy?
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