Why content is the new data for financial marketers

New data protection regulations known as GDPR are due to come into force across the European Union in four months’ time. From 25th May, companies will have to seek consent from people before storing their information.

As well as adding to the workload of marketing departments, both in the run-up to launch date and once the new rules are in force, GDPR could have serious implications for the way that organisations market their products and services.

So, what impact will the new regulations have? And should marketers see them as a threat, or as an opportunity?

Find out what my own views are in the first of a series of articles I’m going to be writing for the digital marketing platform, Kurtosys: 

Why content is the new data for marketers

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Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin https://plus.google.com/114307932267328112195/posts