2020 Birmingham is a network of gospel churches in Birmingham that is seeking to plant 20 churches in the city over 10 years. Their model for achieving this vision is new and innovative in Christian circles, and so the challenge they had was explaining to potential collaborators and funders exactly what they were doing, and why it was different.
They approached us to create a short video that they could use as an educational resource. It would be used at conferences and seminars, sit in the resources section of their website and sent to contacts via e-mail and direct social media.
They were thrilled with the results, which you can watch above. Motion graphics are a great tool to communicate unfamiliar ideas in an engaging and concise way, particularly in an educational or instructional context. Here are a few examples that inspired us when making this video.
800 years of Magna Carta (British Library)
Is war over? - A paradox explained (Kurzgesagt)
Market Pricing (Independence Advisors)
Beyond all of the thrill and novelty, what does interactive content have to offer to content marketers and their audiences?
As complex and technical as SEO may seem, the creative skillset of content marketers puts them in a good position when it comes to addressing the fundamentals.
When promoting the Royal Birmingham Conservatoire's course in Applied Theatre, we had the creative challenge of showing prospective students a different side to the world of theatre.
It may not communicate your brands message as directly as writing or visual flair, but music can give life to your brand and its content.
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