2020 Birmingham is a network of gospel churches in Birmingham that is seeking to plant 20 churches in the city over 10 years. Their model for achieving this vision is new and innovative in Christian circles, and so the challenge they had was explaining to potential collaborators and funders exactly what they were doing, and why it was different.
They approached us to create a short video that they could use as an educational resource. It would be used at conferences and seminars, sit in the resources section of their website and sent to contacts via e-mail and direct social media.
They were thrilled with the results, which you can watch above. Motion graphics are a great tool to communicate unfamiliar ideas in an engaging and concise way, particularly in an educational or instructional context. Here are a few examples that inspired us when making this video.
800 years of Magna Carta (British Library)
Is war over? - A paradox explained (Kurzgesagt)
Market Pricing (Independence Advisors)
This post argues that knowledge sharing should be part of your content marketing strategy for 2019. Educating your clients builds trust and creates brand loyalty.
Drone filming can yield beautiful aerial video footage and photography. This post provides top tips on how to work with a production company to do it safely.
It can be hard to know how to approach marketing. In this Q & A, marketer Kate Colbert provides some helpful tips for businesses from her new book, Think Like a Marketer.
Short-form content is seen as less valuable than long-form, but is that really the case in content marketing? Or can they be a valuable part of a good strategy?
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