2020 Birmingham is a network of gospel churches in Birmingham that is seeking to plant 20 churches in the city over 10 years. Their model for achieving this vision is new and innovative in Christian circles, and so the challenge they had was explaining to potential collaborators and funders exactly what they were doing, and why it was different.
They approached us to create a short video that they could use as an educational resource. It would be used at conferences and seminars, sit in the resources section of their website and sent to contacts via e-mail and direct social media.
They were thrilled with the results, which you can watch above. Motion graphics are a great tool to communicate unfamiliar ideas in an engaging and concise way, particularly in an educational or instructional context. Here are a few examples that inspired us when making this video.
800 years of Magna Carta (British Library)
Is war over? - A paradox explained (Kurzgesagt)
Market Pricing (Independence Advisors)
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
Ember Regis Group Ltd., Suite 403 Rhubarb
25 Heath Mill Lane, Digbeth, Birmingham B9 4AE
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