We’ve talked a lot on this blog about how valuable client testimonials and case study videos can be. Your satisfied customers are the best marketing tool at your disposal, and these types of videos are a great way of highlighting the positive relationships that you’ve built with them.
One question we’ve received a lot during the pandemic, however, asks: how can you still produce this kind of video when you no longer have the same access to your clients?
Luckily, there are a number of solutions to consider.
The main solution to this problem is self-filming. Many of us have access to cameras on our phones that can capture high-quality footage, and using tools that we’ve all become familiar with over the last twelve months - like Zoom and Microsoft Teams - it’s really easy to record interviews over video calls.
When it comes to capturing cutaways, we remotely provide advice on how contributors can record their own decent quality B-roll. This is no alternative to professional videography, but having a handful of usable shots taken from a client’s perspective can really go a long way in the final edit.
We did this with the ‘Day in the Life’ student videos that we produced with Birmingham City University; asking the students we profiled to capture shots of their courses and their general campus experience.
Motion graphics and animation have been particularly useful tools during the pandemic; and can be used in a multitude of ways to help make remote interviews more visually engaging to an audience.
For this testimonial provided to us by the communications company Foehn, we combined simple video call footage with vibrant animated graphics that illustrate what the client is talking about, while also aligning really nicely with what they provide.
Famously, video calls can be fraught with technical issues; and animation also provides an incredibly handy way of working with a recording that comes out less than perfect.
Our sister company Regis Media, on this testimonial from AES International, used just the audio recording alongside engaging kinetic typography - resulting in a video that gets its message across visually without the original interview footage.
Having continued working with clients on projects over the last year, we've learned a lot about adapting to the “new normal” and making high-quality content, no matter what the setbacks. If you want to know more about how our expertise can help your business, feel free to get in touch with us via our contact page.
"We were delighted with the speed, efficiency and reliability with which the Ember Television team produced our video."
"Ember worked incredibly well under the pressure of a tight deadline and a difficult brief."
"There is no question that... we have strengthened the impact of our messages, it has made it easier to communicate and engage with clients and has been well received."
"Ember Television should be commended for appreciating the needs of their clients and the 100% commitment they give to projects."
Ember Regis Group Ltd., Suite 403 Rhubarb
25 Heath Mill Lane, Digbeth, Birmingham B9 4AE
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