Filming great case studies and testimonials during a pandemic
James Cresswell gravatar avitar

Filming great case studies and testimonials during a pandemic

Author: James Cresswell | Posted on: 4 February 2021


We’ve talked a lot on this blog about how valuable client testimonials and case study videos can be. Your satisfied customers are the best marketing tool at your disposal, and these types of videos are a great way of highlighting the positive relationships that you’ve built with them.

One question we’ve received a lot during the pandemic, however, asks: how can you still produce this kind of video when you no longer have the same access to your clients?

Luckily, there are a number of solutions to consider.


Self-filming

The main solution to this problem is self-filming. Many of us have access to cameras on our phones that can capture high-quality footage, and using tools that we’ve all become familiar with over the last twelve months - like Zoom and Microsoft Teams - it’s really easy to record interviews over video calls.

When it comes to capturing cutaways, we remotely provide advice on how contributors can record their own decent quality B-roll. This is no alternative to professional videography, but having a handful of usable shots taken from a client’s perspective can really go a long way in the final edit.

We did this with the ‘Day in the Life’ student videos that we produced with Birmingham City University; asking the students we profiled to capture shots of their courses and their general campus experience.



Animation and graphics

Motion graphics and animation have been particularly useful tools during the pandemic; and can be used in a multitude of ways to help make remote interviews more visually engaging to an audience.

For this testimonial provided to us by the communications company Foehn, we combined simple video call footage with vibrant animated graphics that illustrate what the client is talking about, while also aligning really nicely with what they provide.



Famously, video calls can be fraught with technical issues; and animation also provides an incredibly handy way of working with a recording that comes out less than perfect.

Our sister company Regis Media, on this testimonial from AES International, used just the audio recording alongside engaging kinetic typography - resulting in a video that gets its message across visually without the original interview footage.



Having continued working with clients on projects over the last year, we've learned a lot about adapting to the “new normal” and making high-quality content, no matter what the setbacks. If you want to know more about how our expertise can help your business, feel free to get in touch with us via our contact page.


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Author: James Cresswell

James Cresswell gravatar avitar
James is our copywriter and social media manager here at Ember Television. He joined us after studying an MA programme in Film and Television: Research and Production at the University of Birmingham.
Filming great case studies and testimonials during a pandemic

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