In this short video, we hear why Dennis Publishing has chosen Arkadin as their partner of choice, and the excellent support from the team during their webinars. The video is an example of social proof. The concept is used by psychologists and marketers to explain why people take action because it's assumed to be the correct behaviour.
It doesn't mean audiences will fall into a lemming-like trance when they watch it. But it can be useful to persuade leads and potential customers when they're unsure about making a purchase.
After watching the video, read more about social proofing, implicit egos and why video case studies work.