This week, we had an exciting opportunity to pass on our knowledge to some ambitious young people.
We had been asked to provide a media training for Uprising, a national youth leadership development organisation. They offer a range of leadership and employability programmes for 16-25 year olds in London, Bedford, Luton, Cardiff, Stoke-on-Trent, Manchester, Liverpool, as well as our fair Birmingham. As well as a programme of training sessions provided by professionals from a broad range of industry sectors, participants also work together to design and deliver a social action campaign on any issue they feel strongly about. Uprising programmes are completely free, and are designed to provide opportunities for young people from a diverse range of backgrounds.
For us, getting involved with Uprising is a no-brainer. Not only are the sessions always a lot of fun, Ember staff get to play a role in the development of young people. Uprising are always great to work with, and Tara Buckley, Birmingham Project Coordinator, made sure everything ran smoothly.
The Uprisers performed admirably during our training exercise, which aimed to teach them best practice for TV and video interviews. In particular, we focused on how to cope with responding to difficult questions in a high pressure situation. As you’d expect, our young leaders did make some mistakes, so I thought I’d include three lessons my group learned from the exercise:
Maybe it was nerves, but when I gave my interviewees 5 minutes of preparation time, there was a certain amount of standing around and giggling. This was an opportunity to get a pen out and make notes on potential responses, which would have given them something to stick to during the interview.
We made this point early in the session, but when we came to the interview, did anyone ask me for the questions? Not one person. Reading the questions is an important pre-interview exercise, as it allows you to formulate clear answers. You may be able to hold these in your head, but you may want to make notes.
In an interview, I would not recommend writing yourself a script. Unless your recall is particularly good, this will lead to a very stilted answer, and it’s likely that the production crew will not allow you to hold onto your notes during filming.
This is really difficult - I for one have an annoying habit of tilting my head to one side when I’m in front of camera. It sounds basic, but just standing up straight and maintaining eye contact with your interviewer makes you look ten times better.
Also, think about the tone you want to strike. For example, you want to be positive, energised and smiling when you’re talking about your ideas or your business, but when responding to criticism, it’s more important to appear calm, engaged and courteous.
We took this opportunity not only because we believe in the work that Uprising do, but because for us as video producers it’s important for us to be able to communicate, educate and persuade an audience quickly and efficiently, and get feedback on the things that keep learners engaged. We look forward to helping to develop more future leaders in the coming years.
Find out more about Uprising at uprising.org.uk
Related content
Producing content that takes audiences behind-the-scenes is a way not only of displaying your skills and processes, but also as a way of appealing to your audience on an authentic and human level.
These tips on how to choose the right web designer aim to help you have a more stress free and cost effective experience when building a new bespoke website.
In a world so saturated with stories, how you tell yours is more important than ever. So, what inspiration can marketers take from the narrative techniques of TV, film, and literature?
Algorithm changes have made organic social media less effective. For reluctant businesses then, the question is: when does it make sense to use paid social?
Ember Regis Group Ltd., Suite 403 Rhubarb
25 Heath Mill Lane, Digbeth, Birmingham B9 4AE
Website by Scorchsoft
