For SIP Scootershop and their customers, Vespas are more than a way of getting from A to B. They're a lifestyle. Based in Germany, they supply scooter parts and accessories to scooter enthusiasts around the world. In this testimonial, the founders of SIP Scootershop describe the passion for scooters they share with their customers, and how online reviews have benefitted their business.
For some time now, Trustpilot have been steadily building a library of case studies of clients and their experiences. The range of clients in different sectors is impressive, and is a good example of how a case study can play an important part in a content marketing strategy.
We've already produced a series of case studies for Trustpilot in the UK and US, and they were keen to add to their European portfolio as they continue to grow in Europe. The challenge on this occasion was to manage the production of the case study in Germany, which involved sourcing and co-ordinating a local crew. The customer had a strong story to tell and their experience translates well to online businesses everywhere, so it was decided to make the content accessible to a global audience beyond Germany. The client was delighted with the final result, and is the first of several European productions in the pipeline.
Beyond all of the thrill and novelty, what does interactive content have to offer to content marketers and their audiences?
As complex and technical as SEO may seem, the creative skillset of content marketers puts them in a good position when it comes to addressing the fundamentals.
When promoting the Royal Birmingham Conservatoire's course in Applied Theatre, we had the creative challenge of showing prospective students a different side to the world of theatre.
It may not communicate your brands message as directly as writing or visual flair, but music can give life to your brand and its content.
Ember Regis Group Ltd., Suite 403 Rhubarb
25 Heath Mill Lane, Digbeth, Birmingham B9 4AE
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