For SIP Scootershop and their customers, Vespas are more than a way of getting from A to B. They're a lifestyle. Based in Germany, they supply scooter parts and accessories to scooter enthusiasts around the world. In this testimonial, the founders of SIP Scootershop describe the passion for scooters they share with their customers, and how online reviews have benefitted their business.
For some time now, Trustpilot have been steadily building a library of case studies of clients and their experiences. The range of clients in different sectors is impressive, and is a good example of how a case study can play an important part in a content marketing strategy.
We've already produced a series of case studies for Trustpilot in the UK and US, and they were keen to add to their European portfolio as they continue to grow in Europe. The challenge on this occasion was to manage the production of the case study in Germany, which involved sourcing and co-ordinating a local crew. The customer had a strong story to tell and their experience translates well to online businesses everywhere, so it was decided to make the content accessible to a global audience beyond Germany. The client was delighted with the final result, and is the first of several European productions in the pipeline.
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
Ember Regis Group Ltd., Suite 403 Rhubarb
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