Which social platforms should you use?
Following on from last week’s blog, what’s also worth bearing in mind is the platform you are posting your content out on. Each one serves a particular purpose and also restricts you, so it’s worth investigating which platforms are best for your brand.
Twitter requires content to be short and snappy – 140 characters or less. However, even though there are constraints, Twitter is a happening place. About half of Twitter users use it daily, and at least 29% of Twitter users are active several times a day. This platform is essential for any business.
Moreover, LinkedIn is more professional, perfect for pushing sales and debating in groups with like-minded professionals. With more than 270 million users, LinkedIn is a force to be reckoned with.
In addition, Facebook has over 1.3 billion users, the largest of any social network - nearly half of all Facebook users are active each day. It’s less constrained and allows you to be wordier, meaning you can convey your message in a lot more characters.
Lastly, Instagram is for sharing aesthetically pleasing photos, videos and images. We already know that pictures get 5x higher engagement on Twitter, and photos make up 93% of the most engaging Facebook posts.This is one of the reasons for Instagram’s massive popularity.
As well as having a different tone of voice and objective, users also behave differently on each platform. It’s been reported that users spend around40 minutes on YouTube, 35 on Facebook, 17 on LinkedIn, 15 on Instagram and only one minute of Twitter. This means that you have only a short time to engage users on Twitter and Facebook.
Is creative content essential?
Due to these restraints, often more creative content is required to engage your audience and convey more information than a text heavy post can.
According to a report by Cisco, by 2019 video will account for 80 percent of global internet traffic and nearly a million minutes of video will be shared every second. In addition to this, the Social Media Marketing Industry Report 2016 outlined that 73 per cent of marketers plan on increasing their use of video in 2017/18, and 50 per cent plan on using live video in their marketing.
With YouTube having over a billion users—almost one-third of all people on the internet—watching hundreds of millions of hours on YouTube, it’s clear that video is taking off with no sign of slowing down - so don’t get left behind.
Points to consider:
The perfect social media post doesn’t exist, however, there are certain points you should consider: