Six things that set the best videos apart

What are the common distinguishing features of a really good video?

This, of course, is a huge subject, and it’s complicated by the fact that we all have a different idea of what constitutes “good”.

Nevertheless, I recently wrote an article for Kurtosys about what I consider to be the six most common characteristics of videos that work best from a content marketing point of view. By that I mean videos that get watched and shared the most, that truly engage the target audience and, ultimately, that spur viewers into buying a product or service or doing whatever else it is that you want to get them to do.

This particular article was aimed specifically at the financial services sector, but the same rules apply across professional services, and indeed more widely than that.Six things that set the best videos apart

You can read the article here. Please do share it if you find it helpful.

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Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin