Rainford Financial Services switch to XPLAN
Simon Rigby, Director of Rainford Financial Services, talks about his journey from Adviser Office to XPLAN. Simon talks about the support and training provided by IRESS, and some of the benefits of the XPLAN system.
Author: Sam Willet
Blog
Is Live Content For You?
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
Case study: Addressing customer pain points with Arkadin
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
Back to the future: making new content from old aesthetics
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
In marketing, explaining what you do is half the battle
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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