Now for the second in our six-part video series based on Robert Cialdini’s famous book, Influence: The Psychology of Persuasion.
Last time Robin introduced the rule of reciprocation — the idea that if you offer people something, they feel obliged to give you something back in return.
In this video, he looks at social proof, or the tendency people have to base the way they behave on how other people (especially their peers) are behaving.
If you enjoy the video, please share it.
Catch up with part one here:
The art of persuasion: Reciprocation
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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