The psychology of persuasion, part 2: Social proof
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The psychology of persuasion, part 2: Social proof

Author: Sam Lewis | Posted on: 16 September 2016

Now for the second in our six-part video series based on Robert Cialdini’s famous book, Influence: The Psychology of Persuasion.

Last time Robin introduced the rule of reciprocation — the idea that if you offer people something, they feel obliged to give you something back in return.

In this video, he looks at social proof, or the tendency people have to base the way they behave on how other people (especially their peers) are behaving.

If you enjoy the video, please share it.

Catch up with part one here:

The art of persuasion: Reciprocation


Author: Sam Lewis

Sam Lewis gravatar avitar
Sam is a Senior Producer at Ember Television. As well as working with clients across a diverse range of sectors from around the world, he has a particular interest in technology and creative ideas - especially when the two combine. Sam has lived in Birmingham since graduating with an MA with distinction from the University of Birmingham. https://www.linkedin.com/profile/view?id=212330069&trk=spm_pic https://twitter.com/Ember_Sam https://plus.google.com/u/0/114860284513033737192/posts
The psychology of persuasion, part 2: Social proof

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