Liking is the fourth of six principles of persuasion set out by marketing expert Robert Cialdini in his book Influence: The Psychology of Persuasion.
So, in this part of the 1-minute content marketer, Robin talks about how evidence has shown that being liked by your prospects makes them more likely to do business with you. It sounds simple, but making an effort to find common ground in the early stages of a business relationship could be very beneficial in the long term.
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In the last episode, Robin talked about the how people like to stick to their decisions once they commit to them. Watch it here: