Liking is the fourth of six principles of persuasion set out by marketing expert Robert Cialdini in his book Influence: The Psychology of Persuasion.
So, in this part of the 1-minute content marketer, Robin talks about how evidence has shown that being liked by your prospects makes them more likely to do business with you. It sounds simple, but making an effort to find common ground in the early stages of a business relationship could be very beneficial in the long term.
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In the last episode, Robin talked about the how people like to stick to their decisions once they commit to them. Watch it here:
The psychology of persuasion, part 3: Commitment and consistency
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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