The psychology of persuasion, part 3: Commitment & consistency
Sam Willet gravatar avitar

The psychology of persuasion, part 3: Commitment & consistency

Author: Sam Willet | Posted on: 23 September 2016

Here is the third part of our six-part series based on Robert Cialdini’s book, Influence: The Psychology of Persuasion.

In the last episode, Robin talked about the importance of social proof, in other words, how other people influence our behaviour.

This video talks about people’s innate desire to be consistent, and stick to our decisions once we commit to them.

If you enjoy the video, please share it.

Missed the last episode? Here it is:

The psychology of persuasion, part 2: Social proof


Author: Sam Willet

Sam Willet gravatar avitar
Sam is a Producer and Client Manager at Ember Television. He has worked in online media since graduating with an MA in Film and TV from the University of Birmingham, and loves a good human interest story. You can contact him at [email protected] https://www.linkedin.com/profile/view?id=294919697&authType=name&authToken=k-zK&trk=prof-proj-cc-name https://twitter.com/ember_samw
The psychology of persuasion, part 3: Commitment & consistency

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