Here is the third part of our six-part series based on Robert Cialdini’s book, Influence: The Psychology of Persuasion.
In the last episode, Robin talked about the importance of social proof, in other words, how other people influence our behaviour.
This video talks about people’s innate desire to be consistent, and stick to our decisions once we commit to them.
If you enjoy the video, please share it.
Missed the last episode? Here it is:
The psychology of persuasion, part 2: Social proof
Gloucester Echo's video ticks a lot of the boxes for good social media content. So what are the key notes you should be hitting with your own video for social?
Timing, they say, is everything. You can be doing everything right, for all the right reasons, but pick the wrong time to do it and you’ll come unstuck. Content marketing is no different.
We have outlined the top three things you need to think about before launching your latest offering on social media.
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