Here is the third part of our six-part series based on Robert Cialdini’s book, Influence: The Psychology of Persuasion.
In the last episode, Robin talked about the importance of social proof, in other words, how other people influence our behaviour.
This video talks about people’s innate desire to be consistent, and stick to our decisions once we commit to them.
If you enjoy the video, please share it.
Missed the last episode? Here it is:
The psychology of persuasion, part 2: Social proof
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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