Here is the third part of our six-part series based on Robert Cialdini’s book, Influence: The Psychology of Persuasion.
In the last episode, Robin talked about the importance of social proof, in other words, how other people influence our behaviour.
This video talks about people’s innate desire to be consistent, and stick to our decisions once we commit to them.
If you enjoy the video, please share it.
Missed the last episode? Here it is:
The psychology of persuasion, part 2: Social proof
We’ll be regularly gathering our favourite articles from around the web and collecting them right here to make sure you’re always in the loop on the latest and greatest content marketing insights.
Personas are a tool designed to help marketers bridge the gap between your assumptions and actual customer experiences. They’re archetypal character profiles you can refer to as often as you need to look at what you’re doing from your consumers’ perspective. Here's how to get started:
We’ll be regularly gathering our favourite articles from around the web and collecting them right here to make sure you’re always in the loop on the latest and greatest content marketing insights.
Earlier this year the Cambridge Analytica story broke, and its revelations have left many brands wondering how they should react, and whether social media marketing has a future left at all. We explore what happened and what it means for marketers…
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