Providing choice is great, but you should help with the decision too

Today’s A-level results will be the making of students around the country, but not always in the way they expect. Not achieving the grades you need seems like a life sentence at the time, but there are many routes to a prosperous future, such as clearing, apprenticeships and NVQ professional qualifications.

More than ever, students have the gift of choice at each step of their education. And as much as choice can sometimes increase stress on important decisions, it’s better to have more information and make an informed decision than to feel forced down a road that you’re unsure of.

Today, educational institutions have a responsibility to explain to prospective students about what their courses involve and how they can benefit their applicants.

We were delighted to help Birmingham City University with an animated video to promote their finance courses. With this one, we wanted to emphasise the importance of studying finance, and of financial experts to wider society. A course prospectus can provide a breakdown of a course, but one strength of video is its capacity for emotion. So, we decided to focus on the impact a finance graduate can have, and how they can help people.

Beyond education, plenty of organisations exist to provide us with options. But with so much information available instantly, you need to stand out to be heard. If you’ve got an option to offer, and you need to explain it or persuade your audience, animated video is a great way to do it.

If you found this post interesting, you might also like:

• Case study: Using animation to promote authority
• Are you answering questions?
• The psychology of persuasion: A content marketer's guide

Author: Sam Willet

Sam is a Producer and Client Manager at Ember Television. He has worked in online media since graduating with an MA in Film and TV from the University of Birmingham, and loves a good human interest story. You can contact him at [email protected] https://www.linkedin.com/profile/view?id=294919697&authType=name&authToken=k-zK&trk=prof-proj-cc-name https://twitter.com/ember_samw