A challenge facing financial advisers and content marketers today is the expectation to produce more video content with smaller budgets. As I wrote recently, to have an effective online presence, organisations need to get more marketing content for their money.
That's why Regis Media, the division of Ember Television for financial advisers and fiduciaries, has launched the Six Steps to Successful Investing. It's a six part series outlining the basic principles of passive - or evidence-based - investing aimed at the general investor. It was launched in April 2015 and since then it has been used by advisers in USA, Canada, Germany and Australia.
In this video blog, we explain what exactly pre-produced video content is using an illustration that anyone with high-end sartorial tastes will appreciate.
The script and motion graphics were written and designed by Jon, our Senior Motion Graphic Designer here at Ember. Follow him on Twitter.
Savile Row, London. Known for its traditional tailoring for men.
Of course we’d all like to own Savile Row suit.
A beautiful, made-to-measure suit will cost you around £4000.
You'll feel fabulous… And you’ll look like a million dollars.
Unfortunately you haven't got £4000. You can only afford £200.
That’ll buy you a suit from a typical High Street typical clothes shop. You can choose the colour and size, it’ll do the job and still look good. All for a fraction of the price.
It's all down to “economies of scale”. In other words, the costs of design and production are spread between everyone who buys one.
Here at Regis Media, we’ve applied the same principle to video production.
Yes, we can either provide you with a Savile Row product. Or, if your budget doesn’t yet stretch that far, we offer what we call “pre-produced video”.
We've done all the hard work in creating a series of videos, so you save on that one-off development cost.
We apply your fonts and colours to the videos, as well as your contact details and a call to action if required.
We can also add a disclaimer if you want one.
Whatever part of the world you’re in, the videos will be right for your particular market.
So, in short, you end up with a high-quality video series at a much lower cost than a tailor-made one.
Our pre-produced video content is effective and affordable.
Why not get in touch for more information?