Being a better investor doesn’t mean you have to be a graduate with an advanced degree in financial economics, or that you have to be smarter, faster or luckier than the rest of the market. It's about knowing and heeding academic insights, having a diversified and balanced portfolio, and taking out as much emotion out of the process as possible.
That's according to the investing philosophy of Independence Advisors, a group of financial advisers based in Wayne, Philadelphia. They commissioned a series of videos that would explain the academic research in a way that investors could understand, and that clients could watch to appreciate the rationale behind the advisers and the work they were doing on their behalf.
The videos are part of the Evidence-Based Investing Center, an online resource designed for investors and those who want to learn more about the evidence-based investing philosophy. The series is called Evidence-Based Investing Insights, and there are four parts looking at market pricing, diversity, return factors and behaviour.
The project is a sign of an ongoing trend for fiduciaries to be more transparent in how they deliver their services. In a study of financial advisers and their marketing goals in 2015, 74% saw investor education as key to their business. In the same survey, 80% said that video would play a bigger part in their content strategies, suggesting that we will see a rise in the demand for educational video content such as this series.
If you found this helpful or interesting, here are the rest of the parts in the series:
This post argues that knowledge sharing should be part of your content marketing strategy for 2019. Educating your clients builds trust and creates brand loyalty.
Drone filming can yield beautiful aerial video footage and photography. This post provides top tips on how to work with a production company to do it safely.
It can be hard to know how to approach marketing. In this Q & A, marketer Kate Colbert provides some helpful tips for businesses from her new book, Think Like a Marketer.
Short-form content is seen as less valuable than long-form, but is that really the case in content marketing? Or can they be a valuable part of a good strategy?
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