About 900,000 soldiers from Britain and the British colonies died in the First World War. That’s the equivalent of ten Wembley Stadiums, packed to the rafters.
This three-minute film, produced by Ember Television, tells the story of one of them, Private Frank Pearman, who was killed, missing in action at the Battle of Arras, on 3rd May 1917 — one hundred years ago today.
There was nothing particularly remarkable about him. Aged 33 when he died, Frank was a shopkeeper from Saltley in Birmingham, married with two small daughters. He was also my great-grandfather.
Perhaps now more than ever, at a time when nationalism, once again, is rearing its ugly ahead around the globe, it’s important to remember men like Frank, who gave their lives in the cause of freedom.
We in the West have now enjoyed more than 70 years of relative peace and prosperity. Ours truly is the lucky generation. But let’s not forget: it came at a huge price.
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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