When you think about video production, what equipment springs to mind? Alongside the obvious examples – cameras, tripods, microphones – there are so many different pieces of kit that can contribute to capturing your content.
We thought the Ember blog could be an excellent place to shed some light on what some of these are, and to explain how we use them. Starting out with something simple, but highly effective – a panoramic white screen.
The white screen is ideal for creating a neutral background against which to present. As you can see in the video below, which we produced for Sparrows Capital, the empty white space around the presenter gives us ample room to add in animated elements during the post-production process.
This makes the set-up particularly ideal for educational content and explainer videos. A strong presentational presence can be seamlessly combined with illustrative elements, allowing for content that caters both to more visual and more auditory learning styles.
Setting up the screen is fairly simple. After assembling and setting up three tall metal frames, it’s just a case of clipping the large sheet onto the frame and setting it up in front of a solid space where no light (from a window, for example) will break through behind it. Where it gets a little more complicated is when lighting the screen for a shot.
Lighting is of paramount importance to ensure that everything looks just right on screen. We use two lights placed either side of the screen so that the background is a consistent and solid white; and then further lights are used to ensure that the presenter stands out against the backdrop and does not cast a shadow on it.
If you’d like to know more about how we can produce content to fit the needs of your business, please feel free to get in touch with us via our contact page or check out more examples of our work on our portfolio page.