As we’ve explored in previous Kit Showcase blogs, we have an array of equipment at our disposal that we take with us on shoots – from camera peripherals like gimbals and monitors, to panoramic backdrops. Ultimately though, however far we’ve travelled and however much equipment we’ve taken with us, every video project we work on will conclude in the same place: at the Ember office on our editing computers.
Many have described the editing and post-production stage as the most creative part of the whole video production process. Thanks to the software at our disposal, we’re able to make the most of it to create excellent content for our clients.
In all cases, we use Adobe Premiere to take the footage and edit it into the completed videos that we deliver to clients. Whether it’s a fairly straightforward edit like tightening up an interview and adding in a few cutaways, or a larger project where we will be crafting a narrative out of a much larger variety of footage; Premiere is an ideal tool.
As well as using it to organise the various video files and arrange them in a sequence, we’re also able to add to the project in a multitude of other ways – tweaking the audio levels, adding music, ensuring colours are balanced.
There are many options out there when it comes to editing software – including Final Cut Pro and DaVinci Resolve. One of the big advantages of Premiere though is that it’s part of the Adobe Creative Suite – meaning we can easily integrate other pieces of software to further open up the creative possibilities available to us during post-production.
After Effects is a particularly powerful tool for adding motion graphics elements to the videos we make – everything from dynamic lower-thirds to fully animated content like the example below. Ember works with an in-house animator and illustrator, who uses Adobe PhotoShop to create and edit assets for these animations.
As we’ve explored in a previous blog, PhotoShop is also ideal for creating eye-catching custom thumbnails for videos; and we also have experience with using the audio editor Audition to cut together podcast content. If you’re interested in learning more about how our expertise can help your businesses, feel free to get in touch with us via our contact page.