The Big Hoot brought together businesses, artists, schools and the local community to create giant painted owls that were placed around the city. The owls were sponsored by companies and organisations. They were auctioned at the end of the event and managed to raise a tidy sum of £508,035 for Birmingham Children’s Hospital. The money will be used to create a Rare Diseases Centre, the first of its kind in the UK.
See how many of the 89 owls you can spot in this video we did for the Birmingham Post and Mail.
Beyond all of the thrill and novelty, what does interactive content have to offer to content marketers and their audiences?
As complex and technical as SEO may seem, the creative skillset of content marketers puts them in a good position when it comes to addressing the fundamentals.
When promoting the Royal Birmingham Conservatoire's course in Applied Theatre, we had the creative challenge of showing prospective students a different side to the world of theatre.
It may not communicate your brands message as directly as writing or visual flair, but music can give life to your brand and its content.
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