The Big Hoot brought together businesses, artists, schools and the local community to create giant painted owls that were placed around the city. The owls were sponsored by companies and organisations. They were auctioned at the end of the event and managed to raise a tidy sum of £508,035 for Birmingham Children’s Hospital. The money will be used to create a Rare Diseases Centre, the first of its kind in the UK.
See how many of the 89 owls you can spot in this video we did for the Birmingham Post and Mail.
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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