The Big Hoot brought together businesses, artists, schools and the local community to create giant painted owls that were placed around the city. The owls were sponsored by companies and organisations. They were auctioned at the end of the event and managed to raise a tidy sum of £508,035 for Birmingham Children’s Hospital. The money will be used to create a Rare Diseases Centre, the first of its kind in the UK.
See how many of the 89 owls you can spot in this video we did for the Birmingham Post and Mail.
Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.
With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?
Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.
Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?
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