What influences our investing decisions? Why do we invest in one set of stocks, but not another? Herd mentailty, recency and confirmation bias are just a few of the behaviourial biases that are explored in the final part of Evidence-Based Investing Insights from Independence Advisors.
The series was designed to explain the academic research into investing in an accessible way for investors. With a better understanding, clients can appreciate the adviser and the work they do on their behalf.
If you've missed parts one to three, follow the links below to catch up.
Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.
With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?
Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.
Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?
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