What influences our investing decisions? Why do we invest in one set of stocks, but not another? Herd mentailty, recency and confirmation bias are just a few of the behaviourial biases that are explored in the final part of Evidence-Based Investing Insights from Independence Advisors.
The series was designed to explain the academic research into investing in an accessible way for investors. With a better understanding, clients can appreciate the adviser and the work they do on their behalf.
If you've missed parts one to three, follow the links below to catch up.
This post argues that knowledge sharing should be part of your content marketing strategy for 2019. Educating your clients builds trust and creates brand loyalty.
Drone filming can yield beautiful aerial video footage and photography. This post provides top tips on how to work with a production company to do it safely.
It can be hard to know how to approach marketing. In this Q & A, marketer Kate Colbert provides some helpful tips for businesses from her new book, Think Like a Marketer.
Short-form content is seen as less valuable than long-form, but is that really the case in content marketing? Or can they be a valuable part of a good strategy?
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