Every now and again, a project comes along that means we get to meet people with the most remarkable stories. This homepage video for Core Clinics was one of those projects.
Core Clinics are a primary healthcare provider based in Warwickshire. The clinics are directed by Stefaan Vossen, who leads a team of highly-skilled and experienced clinicians from a range of disciplines. The team is made up of professionals including GPs, chiropractors, osteopaths, dieticians and counseling psychologists. Each focuses on a particular aspect of a patient’s health and lifestyle. Together, they deliver a holistic approach to treatment, consulting and referring patients to each other as they see fit. Patients are viewed as a whole being rather than a collection of disparate symptoms.
The results have been extraordinary and not surprisingly the clinics are gaining a strong reputation across the UK. The growing list of patients ranges from professional footballers to elderly pensioners, Team GB cyclists to babies and toddlers. Core approached us to produce a homepage video that captured the experiences of their patients and showed the warmth and hospitality that the clinics are becoming renowned for.
We spent the day at the Hatton clinic speaking to patients and hearing the difference that Core has made to their lives. The stories were striking. One lady described how a back injury practically left her disabled so she couldn’t work or spend meaningful time with friends. After spending years exhausting every option, she visited Core where they sent her to Italy to have a specialist brace fitted. She described being moved to tears by the emotions she and her daughter felt as they went for a lazy walk around Lake Como - something that wasn't possible before her treatment.
The Core Clinics homepage video is designed to introduce the clinics and how they help patients. We used two of the patient stories we filmed on the day, and we plan to use the others for more content in the future. By working with the client to think about different types of video that they wanted to produce going forward, we were able to capture footage that can be used for several videos in one filming day.
This is a cost-effective approach to planning a video production. Before starting, ask yourself: is there any other video content that could be produced from the filming day at a later date? Interviews can be expanded into stand-alone video content such as team profiles or client testimonials. Transcripts can be adapted into written blogs, tweets, and Facebook posts. It will allow you to get more content from your budget and subsequently boost your presence in social media channels.
Video content can be reused and repurposed over a long period of time. If a particular interviewee response or shot doesn’t make it into the first video, there’s no reason why it can’t feature in a future piece of content. In the project development stages, plan accordingly.