Yifan Ling, better known as her pseudonym Buddy, is one of China’s best-selling manga comic book artists. Her work has earned her an international reputation with millions of admirers worldwide. She has 20 books published and her online comic, Guarding, has been viewed 110 million times. One of her works is currently being turned into a film.
Buddy’s artist journey started in Birmingham. In fact, it began at Birmingham City University on the Visual Communications course, and her time there still influences her work: “My life in the UK inspired me to observe real people around me and bring them into my cartoon works, which I am still doing today.”
In this short film, we hear how it all started, what it was like working with her mentor Andrew Kulman, see her drawing techniques, and the moment she realised she could break convention and follow her own imagination.
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In this post, we explain the increasing importance of authenticity in marketing, and and provide three ways to make your business more authentic.
The primary question to ask yourself about social media is where your audience is actually spending time. Which social media platforms are they on?
Content marketing is about building trust. The more trustworthy you are as a business, the more likely people are to do business with you, and to remain clients of yours in the future.
We have outlined 6 tips to help you create a more engaging profile
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