If there's one lesson above any other that you should take away about investing, it's the importance of diversification. In the second in this series of evidence-based investing insights from Independence Advisers, we explore what this means and why it's a good idea to avoid - excuse the old cliché - putting your eggs into one basket.
The videos are part of the Evidence-Based Investing Center, an online resource designed for investors and those who want to learn more about the evidence-based investing philosophy. The series is called Evidence-Based Investing Insights, and there are four parts looking at market pricing, diversity, return factors and behaviour.
If you've missed any parts in the series, here they are:
Clear, concise and impartial information for investors
The first in a series of videos on how to invest with confidence based on evidence, not emotion
An extract from our upcoming eBook, Attract and Retain: A Content Marketing Guide for Growing Fiduciary Businesses
The financial services stand to make big gains from using content marketing, studies show
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