Well, if you have a series of videos, or some videos which fall under a particular theme, a hub is a place where you can access all the videos in that series or group. The above video is an example of this. It's a video which presents the six videos in our One-Minute Content Marketer series. Just click on an episode to watch it.
It just makes things easier for your audience. If you're publishing a series of related videos over a number of weeks, even interested viewers might struggle to watch every part over, say, a six week period.
Also, once you've finished publishing all of the parts, creating a hub just means that you have one place to direct your audience to where they can choose which videos to watch, whether they missed some when they were originally posted, or they're just interested in some topics more than others.
Ultimately, presenting your content like this is just another way you can be flexible to make the content easier to consume for your audience. You're giving them a better experience.
There are a few ways you can approach this, such as by building new landing pages and microsites. However, the easiest (and cheapest) thing you can do to get you started is to use YouTube. There are three tools on youTube which allow you to add interactivity to videos: Annotations, cards and end screens. Here are the key differences between them:
3) End screens
On one hand, it's great that YouTube are regularly tweaking their interactive video tools. However, in the case of a video hub like we've got at the top of the post, annotations are still the best tool to use. In our case, it allowed us to link to 6 videos, and ultimately we needed this for our 6-part series. Unfortunately, it doesn't work on mobile devices, which is frustrating. End screens look like a step in the right direction, but you can only have 4, and they only last 5-20 seconds. Also, by creating a picture-in-picture video, you can just use the spotlight annotation so users can click on a moving video, which is superior to clicking on a thumbnail anyway.
To get started, you need to:
If you found this useful, take a look at some of our other advice on publishing your content: