One of the most useful things that a university course video can do is reassure its prospective students. Speaking generally, this can be accomplished by sharing student experiences on topics like making new friends, or living independently for the first time. In the case of one of our recent videos for City, University of London; we were tasked with working on a video that can address far more specialised concerns.
The aim of this video is to reassure prospective students about the safety of studying Therapeutic Radiotherapy. Understandably, there are a number of anxieties that people may associate with working with radiation; and an animated explainer video was a perfect way of highlighting the measures in place and giving students peace of mind that they will be studying (and later on, professionally working) in perfectly safe environments.
The simple icon-based approach to the animation was particularly ideal for getting this message across, following in the same eye-catching and easy-to-follow principles that define most safety signs and posters in the workplace. Through these icons, alongside clear voiceover and text, we were able to concisely illustrate and familiarise viewers with the variety of measures explored in the video. These include the treatment room’s signage and mechanisms that automatically stop radiation beams if someone accidentally enters; as well as the use of portable dosimeter devices that constantly monitor a radiographer’s exposure to radiation.
There’s one particularly important lesson we can learn about Higher Education marketing from this video; which is that as well as thinking about what students want to gain from the course, it’s worth also considering those factors that might actually dissuade them from following this path. For this course, we addressed questions of personal safety; but for other courses, prospective students may seek reassurance on all manner of different questions. How applicable is this course to the world of work? What level of knowledge and experience should I already have before studying this course? How can I manage my time between coursework and an industry placement?
If you'd like to learn more about the kinds of student concerns to address in video content, why not check out our earlier blog post on the topic? Or if you'd like to discuss any ideas with us, feel free to get in touch with us via our contact page.