Infographic: Content marketing for financial advisers in 2015

Infographic: Content marketing for financial advisers in 2015

Posted on: 4 February 2015

Towards the end of last year, as businesses were planning their next big moves for 2015, we commissioned a study. The aim was to look into the relationship between financial advisers and content marketing. There has been very little quantitative research into this area, and we felt there was a lack of genuinely independent insights into this particular market.

The study was conducted over a 12-week period by Winnie Muchina, an MSc graduate researcher from Birmingham Business School, University of Birmingham. The survey asked senior decision-makers from 110 companies in the financial services from the UK, North America and Australasia. The sample included financial advisers, wealth managers, financial platforms and financial technology (fintech) companies.

The infographic below illustrates a selection of the findings. If you’d like to find out more about the study, click here. For a discussion of the results, click here.

An infographic showing the findings from a study into content marketing and financial advisers


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Infographic: Content marketing for financial advisers in 2015

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