Infographic: Content marketing for financial advisers in 2015

Infographic: Content marketing for financial advisers in 2015

Posted on: 4 February 2015

Towards the end of last year, as businesses were planning their next big moves for 2015, we commissioned a study. The aim was to look into the relationship between financial advisers and content marketing. There has been very little quantitative research into this area, and we felt there was a lack of genuinely independent insights into this particular market.

The study was conducted over a 12-week period by Winnie Muchina, an MSc graduate researcher from Birmingham Business School, University of Birmingham. The survey asked senior decision-makers from 110 companies in the financial services from the UK, North America and Australasia. The sample included financial advisers, wealth managers, financial platforms and financial technology (fintech) companies.

The infographic below illustrates a selection of the findings. If you’d like to find out more about the study, click here. For a discussion of the results, click here.

An infographic showing the findings from a study into content marketing and financial advisers


Author:

 gravatar avitar
Infographic: Content marketing for financial advisers in 2015

Blog

...

A Christmas Wish: Share Your Knowledge in 2019

This post argues that knowledge sharing should be part of your content marketing strategy for 2019. Educating your clients builds trust and creates brand loyalty.

...

How to prepare for safe and successful drone filming

Drone filming can yield beautiful aerial video footage and photography. This post provides top tips on how to work with a production company to do it safely.

...

'Ask yourself why you got into this business in the first place': Q & A with Kate Colbert

It can be hard to know how to approach marketing. In this Q & A, marketer Kate Colbert provides some helpful tips for businesses from her new book, Think Like a Marketer.

...

How to make your short-form content go a long way

Short-form content is seen as less valuable than long-form, but is that really the case in content marketing? Or can they be a valuable part of a good strategy?