Towards the end of last year, as businesses were planning their next big moves for 2015, we commissioned a study. The aim was to look into the relationship between financial advisers and content marketing. There has been very little quantitative research into this area, and we felt there was a lack of genuinely independent insights into this particular market.
The study was conducted over a 12-week period by Winnie Muchina, an MSc graduate researcher from Birmingham Business School, University of Birmingham. The survey asked senior decision-makers from 110 companies in the financial services from the UK, North America and Australasia. The sample included financial advisers, wealth managers, financial platforms and financial technology (fintech) companies.