#ContentCatchUp: Your 2018 cheat sheet

Content marketing is a process that, though seemingly straightforward, can often bring up a whole host of unforseen hurdles. Researching topical subjects to write about, finding out what dimensions your videos need to be, figuring out what metrics actually measure your ROI the best, and so on… these little details can take up a lot of time that would be better spent actually putting your strategy in action. So this week, our #ContentCatchup aims to do some of the groundwork for you and answer at least a few of those pressing questions.

Here are this week’s top reads:

Previously, on the Ember Television Blog:

• How to organically grow your LinkedIn following

• Why your brain loves visual information

• How to find your brand voice in five easy steps

Content Marketing: Marketing made easy..

• 5 content marketing ideas for July 2018 (Armando Roggio)

• Where content sells: How to create strong calls to action (Garrett Moon)

• The best content marketing tools of 2018 (Will Dalton)

Video Marketing: Video vitals..

• Best practices for video on social media (Rebecca Brooks)

• 7 strategies and ideas for video marketing success (Dave Orecchio)

• These are the video marketing metrics you need to track (Amanda Martin)

Infographics: Info insights..

• The top 9 infographic styles and when to use them (Sara McGuire)

• How to effectively distil your data (Emma Galvin & Nicholas Lee)

• How Snapchat gave infographics a new lease of life (Evelina Peterson)

Thought Leadership: Top thought tips..

• 9 ways to become a thought leader by sharing third-party content (Geoffrey James)

• How Deloitte upped its thought leadership game (Julie Schwartz)

• Thought leadership PR: Why original ideas are not enough (Liz Male)

Related content

ContentCatchup June 1st

How to create audience personas

How to optimise your videos for social media

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.