#ContentCatchUp: Where are we now?

This week’s round of articles take a closer examination of the state of content marketing today: what type of content still matters, how should it link to other aspects of our strategy, and what can we expect going forward? The transcribed conversation between Jason Mlicki and Jeff McKay was a particularly interesting read for me this week, with some great discussion points on how the digital world continues to shape the way we think along with the future of these classic strategies.

Here are this week's top reads:

Previously, on the Ember Television Blog:

• Five reasons why Channel 4 should come to Birmingham

• Six reasons why your business needs video

• How to organically grow your LinkedIn following

Content Marketing: An integrated approach..

• Why content marketing is a foolproof SEO strategy today (William Holeska)

• PR and content marketing are not the same thing, but they can work well together (Paul-Louis Valat)

• How to get B2C content marketing right (Manish Dudharejia)

Video Marketing: The field to watch..

• The state of video marketing in 2018 (Adam Hayes)

• Facebook opens up Watch to creators & adds features to take on YouTube (Amy Gesenhues)

• Infographic: Where is video marketing going in 2019 and beyond? (Joe Rinaldi)

Infographics: Still shareable...

• 5 reasons why infographics still matter in 2018 marketing (Shutterstock)

• 10 benefits of using infographics (Terri Seymour)

• Here’s why infographics still belong in your content marketing strategy (Jeff Bullas)

Thought Leadership: Cues, content, and change..

• Visual cues: Why your next thought leadership campaign needs a video edit (Mathew Sansom)

• Become a thought leader through content (Ashwin Saddul)

• Thought leadership marketing: what’s absolutely changing and what never will (Jason Mlicki and Jeff McKay)

Related content

ContentCatchup June 15th

How to use content as a lead magnet

Cambridge Analytica fallout: The future of social media marketing

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.