Much of the focus in this week’s catch up is on the importance of visuals, with Hootsuite finally opening up its scheduling capabilities to image-obsessed Instagram whilst the benefits of marketing videos and graphics continue to impress.
We all know that the way a customer feels about a brand has a big impact on their decision to spend money with them or not, and the experience you give customers when they browse your site or look at your ad material is exactly what shapes those feelings. The more aesthetically pleasing and interesting you can make your content, the more business success and customer satisfaction you’ll see in the long-term. So get to the drawing board!
Previously, on the Ember Television Blog..
Content Marketing: Good news for #aesthetic lovers..
Hootsuite now allows you to schedule posts to Instagram (Sarah Perez)
12 ways to boost your Instagram presence (Adina Jipa)
A gorgeous visual explosion of 2018’s creative trends (Shutterstock)
Video Marketing: The boom is just beginning..
On the potential of video (Sarah Seymour)
The viral brand video chart (AdAge)
Infographics: Bit of an eye-opener..
Get inspired: The 100 best infographics of 2017 (Ross Hudgens)
How exactly do infographics create impact? (Elliot Cowan)
Thought Leadership: Thought-leading leads to business leads..
Thought leadership proves you mean business (Gabrielle Dolan)
2018 is the year to put thought-leadership into your marketing (CEC Marketing)