#ContentCatchUp: The Visual Storm

Much of the focus in this week’s catch up is on the importance of visuals, with Hootsuite finally opening up its scheduling capabilities to image-obsessed Instagram whilst the benefits of marketing videos and graphics continue to impress.

We all know that the way a customer feels about a brand has a big impact on their decision to spend money with them or not, and the experience you give customers when they browse your site or look at your ad material is exactly what shapes those feelings. The more aesthetically pleasing and interesting you can make your content, the more business success and customer satisfaction you’ll see in the long-term. So get to the drawing board!

Previously, on the Ember Television Blog..

• 15 great quotes to guide your content marketing strategy

• How to become a storytelling brand

• 6 tricks to beat your content writer’s block

Content Marketing: Good news for #aesthetic lovers..

• Hootsuite now allows you to schedule posts to Instagram (Sarah Perez)

• 12 ways to boost your Instagram presence (Adina Jipa)

• A gorgeous visual explosion of 2018’s creative trends (Shutterstock)

Video Marketing: The boom is just beginning..

• On the potential of video (Sarah Seymour)

• The viral brand video chart (AdAge)

• YouTube vs Vimeo smackdown: which one is right for your business? (Karla Cook)

Infographics: Bit of an eye-opener..

• Infographics can generate over 350.000 readers per month on a blog (Robert Katai)

• Get inspired: The 100 best infographics of 2017 (Ross Hudgens)

• How exactly do infographics create impact? (Elliot Cowan)

Thought Leadership: Thought-leading leads to business leads..

• Thought leadership proves you mean business (Gabrielle Dolan)

• 2018 is the year to put thought-leadership into your marketing (CEC Marketing)

• 5 ways to build your thought leadership dream team (Longitude)

Related content

ContentCatchup Jan 26th

Spot the paid-for-promotion: What you need to know about influencer ads

How long-form video can connect with your audience

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.