#ContentCatchUp: The secret to social success

Some exciting news for video marketing emerging in the realm of social media this week with Instagram extending its video length limits to compete with Youtube, Reddit introducing native video ads, and new research demonstrating just how popular this form of content is becoming. It seems that if you’re not already building your own video strategy, you might just get left behind as it continues to shape the future of online spaces.

Here are this week’s top reads:

Previously, on the Ember Television Blog:

• Six reasons why your business needs video

• How to organically grow your LinkedIn following

• Why your brain loves visual information

Content Marketing: Notes for success..

• Lessons from dream teams that will make you a better content marketer (Shane Snow)

• AI will change content marketing - but not in the way you think (Justin Lee)

• How to get content marketing wrong: Think like a PR person (Ann Gynn)

Video Marketing: Web-wide news..

• Instagram could be targeting YouTube’s influencer bucks with 60-minute videos (Mark Jones)

• Reddit announces native autoplay video ads optimised for the site’s recent redesign (Amy Gesenhues)

• New survey highlights videos’ popularity on social media amongst small businesses (MarTech Series)

Infographics: A picture paints a thousand (or more) words..

• What is an infographic and how do they work? (Anna Vital)

• 6 benefits of infographics and storytelling through stats (Natalie Mattila)

• Timeline infographics: A journey in marketing (CopyPress)

Thought Leadership: A thoughtful approach..

• Rethinking what makes thought leadership great (Adam Fridman)

• A thought leading blog is essential to boosting your credibility (Samantha McLaren)

• The thought leader’s playbook for content marketing (Katie Lipsett)

Related content

ContentCatchup June 8th

How to optimise your videos for the most popular social platforms

Six things that set the best videos apart

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.