content marketing, content catchup, ContentCatchup, #ContentCatchUp, digital marketing, marketing news, content marketing news, video marketing, online video, video, social media marketing, SEO, infographics, how to do content marketing, thought-leadership, production company, video production
The biggest news for marketers this week had to be Mark Zuckerberg’s grilling by the United States Congress over Facebook’s data practices. The Cambridge Analytica scandal over data usage (catch a brief summary here) arrived this year just in time for the incoming implementation of new data privacy laws known as GDPR. The ongoing coverage of the issue has left plenty of brands who relied on targeted ads a little rattled and searching for a way to adapt their marketing strategy. The good news is that traditional content marketing techniques that focus on publishing attractive content, whether those are videos on your social channels or useful articles on your blog, will continue to be a great way to generate inbound traffic without the specific need of audience data.
Here’s this week’s top reads:
Previously, on the Ember Television Blog:
Content Marketing: Digging out of the data..
8 tips to help you prepare for GDPR (David Apsinall)
Mark Zuckerberg just proved to marketers that data isn’t everything (Michelle Manafy)
Video Marketing: Video’s still viable and waiting..
Why video marketing is the future of content marketing (Leila Dorari)
6 tips to help small businesses start succeeding with video (Tosin Yussuf)
7 alarming stats on video marketing… (Chen Attias)
Why infographics are still relevant, and how to make yours pop (Orana Velarde)
7 great infographics summarising GDPR (SEPA for Corporates)
Thought Leadership: Think ahead..
Why thought leadership is more than just a buzzword (Ben Kulakofsky)