#ContentCatchUp: The big data debacle

The biggest news for marketers this week had to be Mark Zuckerberg’s grilling by the United States Congress over Facebook’s data practices. The Cambridge Analytica scandal over data usage (catch a brief summary here) arrived this year just in time for the incoming implementation of new data privacy laws known as GDPR. The ongoing coverage of the issue has left plenty of brands who relied on targeted ads a little rattled and searching for a way to adapt their marketing strategy. The good news is that traditional content marketing techniques that focus on publishing attractive content, whether those are videos on your social channels or useful articles on your blog, will continue to be a great way to generate inbound traffic without the specific need of audience data.

Here’s this week’s top reads:

Previously, on the Ember Television Blog:

• Cambridge Analytica fallout: The future of social media marketing

• The beginner’s guide to Twitter Analytics: What to measure and how to do it

• What is a recce and why does my video need it?

Content Marketing: Digging out of the data..

• 8 tips to help you prepare for GDPR (David Apsinall)

• Mark Zuckerberg just proved to marketers that data isn’t everything (Michelle Manafy)

• Infographic: This is how other brands are using artificial intelligence tech to boost their content marketing (16best)

Video Marketing: Video’s still viable and waiting..

• Why video marketing is the future of content marketing (Leila Dorari)

• 6 tips to help small businesses start succeeding with video (Tosin Yussuf)

• 7 alarming stats on video marketing… (Chen Attias)

Infographics: Ever-effective..   

• Why infographics are still relevant, and how to make yours pop (Orana Velarde)

• 7 great infographics summarising GDPR (SEPA for Corporates)

• 5 actionable infographic techniques you can use to earn yourself some backlinks (Bill Achola)

Thought Leadership: Think ahead..

• Why thought leadership is more than just a buzzword (Ben Kulakofsky)

• Is being a thought leader on social media still valuable? (Ryan Ayers)

• Webinar: How savvy marketers will survive and thrive in the GDPR era (Neil Joyce)

Related content

ContentCatchup April 6th

5 content marketing mistakes that turn off audiences

Marketers must start thinking like publishers

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.