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#ContentCatchUp: The big data debacle
Chloe Edgley gravatar avitar

#ContentCatchUp: The big data debacle

Author: Chloe Edgley | Posted on: 12 April 2018

The biggest news for marketers this week had to be Mark Zuckerberg’s grilling by the United States Congress over Facebook’s data practices. The Cambridge Analytica scandal over data usage (catch a brief summary here) arrived this year just in time for the incoming implementation of new data privacy laws known as GDPR. The ongoing coverage of the issue has left plenty of brands who relied on targeted ads a little rattled and searching for a way to adapt their marketing strategy. The good news is that traditional content marketing techniques that focus on publishing attractive content, whether those are videos on your social channels or useful articles on your blog, will continue to be a great way to generate inbound traffic without the specific need of audience data.

Here’s this week’s top reads:

Content Marketing News

Previously, on the Ember Television Blog:

Content Marketing: 
Digging out of the data..

Video Marketing: 
Video’s still viable and waiting..

Infographics: Ever-effective..   

Thought Leadership: Think ahead..

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ContentCatchup April 6th

5 content marketing mistakes that turn off audiences

Marketers must start thinking like publishers

Author: Chloe Edgley

Chloe Edgley gravatar avitar
Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.
#ContentCatchUp: The big data debacle



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