#ContentCatchUp: Take advantage of that New Year fresh start

Welcome to the second installment in Ember’s newest blogging series: #ContentCatchUp.

2018 is officially underway now, and it’s the perfect time to revamp your marketing strategy. Take a step back to review your goals and decide which aspects of your approach have helped you progress so far, and which haven’t. Replace what’s not working with ideas based on the latest stats and research to keep you on-track, and keep that New Year energy up! Here are this week’s top reads:

Previously, on the Ember Television Blog:

• Spot the Paid-for-Promotion: What you need to know about influencer ads

• How long-form video can connect with your audience

• The dos and don'ts of socially conscious marketing

Content Marketing: Using user trends..

• Make sure you’re not alienating your mobile readers (Irfan Ahmad)

• 5 killer marketing stats from this week (Erin Lyons)

• Thinking of a brand redesign? Make sure you nail the basics (Mark Walker-Ford)

Video Marketing: There’s no reason left not to dive into video this year..

• 12 experts on why video needs to be a part of your 2018 strategy (Katie Goudie)

• Make sure you inform your video strategy with statistics (WorldWidePictures)

• 5 different kinds of video to consider using (UntitledTM)

Infographics: Visuals in vogue..

• 6 Mistakes Ruining your Charts and Infographics (Marcia Riefer Johnston)

• 10 seldom-used styles of infographic and what they communicate (Mike Parkinson)

• Healthcare is just one industry where infographics have proved invaluable (Alex Mangrolia)

Thought Leadership: On getting ahead of the curve..

• Tips on how to make yourself a thought-leading brand (Longitude)

• On standing out from the crowd (Melody Calloway)

• Don’t underestimate the power of a good Twitter following (Erika Heald)

Related Content

Content Catchup Jan 5th

Which social media platforms are right for you?

Case study: Using animation to promote authority

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.