#ContentCatchUp: Roll on the rest of the year

Welcome to January’s final #ContentCatchup. This month has been all about analysing 2017’s ups and downs and working those lessons into a new strategy. Hopefully you’ve been taking on some tips, done plenty of planning, and are now ready to roll on the rest of the year. We’re talking lots more visuals, more personalisation, more storytelling, and more valuable content all round to draw your audience in.

And if you’re only just catching up, then don’t worry, that’s what we’re here to help with...

Previously, on the Ember Television Blog:

• How to become a storytelling brand

• 6 tricks to beat your content writer’s block

• Spot the Paid-for-Promotion: What you need to know about influencer ads

Content Marketing: Make it valuable to your consumer every time..

• A few content tips for warming up your leads (Daan Reijnders)

• 5 Killer stats from the last week (Erin Lyons)

• AI will take personalisation to a whole new level (Philippe Aime)

Video Marketing: Effective on every and any platform..

• Exactly where and how you ought to be using video (Minal Patel)

• Instagram video: 7 essential tips before you dive in (Victor Blasco)

• Measurement tools introduced on YouTube App (Tim Mayton)

Infographics: A pleasure to read..

• It’s more important than ever to combine content with visuals (Brad Smith)

• This is a little meta: the infographic of infographics (Ivan Cash)

• Infographics might not change the world, but they’re still pretty great (Catherine Dove)

Thought Leadership: Be ready to put yourself out there..

• It’s not just jargon: in defence of thought-leadership (Jordan Campbell)

• 5 big challenges for thought leaders in 2018 (Brian Basilico)

• Why are tech companies so good at thought-leading? (Longitude)

Related Content

Content Catchup Jan 19th

Make negative feedback a positive opportunity

How to get social media savvy before a product launch

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.