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We do our best to keep things green here at Ember, but the ‘reduce reuse recycle’ mantra has even more uses than saving the planet - it can also save you a lot of time when it comes to your content.
Research has shown that repurposing your best performing pieces doesn’t just cut back on time spent writing new posts, but it can also capitalise on that original engagement to bring you a big boost in traffic and results.
Here are a few tips and tricks from this week’s top reads on reusing your old content and other assets:
Previously, on the Ember Television Blog:
Content Marketing: Constantly creating..
How content reuse can supercharge your marketing (Kevin Lindsay)
6 ways to use reviews in your content and pitfalls to avoid (Kristen McCabe)
Tips for repurposing blog posts for new content (Midori Nediger)
Video Marketing: Expanding and exploding..
5 ways to repurpose your old webinars (Indrajeet Deshpande)
How to get the most out of your video campaign (Tristan Pelligrino)
Tips for making your content strategy more video-centric (Manish Dudharejia)
Infographics: Vital visuals..
3 ways to repurpose visual content and boost your returns (Amy Balliett)
Infographic best practices: How to make yours more successful (Brandon Weeldreyer)
Thought Leadership: Think differently..
Thought pieces are the foundation for thought-leadership (Green Triangle)
Guest posting in 2018 - Does it still work? (Alex Jones)
Use content to retain knowledge within your business (Merrisa Milliner)