#ContentCatchUp: On creating captivating content

We're back with another week of #ContentCatchup.

With sites clamping down on less valuable content and users becoming better equipped to filter out the “noise” of their busy social media feeds, it seems that 2018 is the year marketers will have to step up their game if they want to grab our attention. The good news is that research continues to show that content that engages the emotions - inspirational, heartwarming, intriguing - remains one of the best ways to captivate an audience and so good storytelling skills and an effective use of visual mediums is now essential for those who wish to engage consumers.

Previously, on the Ember Television Blog:

• 6 tricks to beat your content writer’s block

• Spot the Paid-for-Promotion: What you need to know about influencer ads

• How long-form video can connect with your audience

Content Marketing: Content short-cuts are officially out..

• Facebook is cracking down on “engagement bait” (James Sullivan)

• 5 things the best content marketers in the UK do (Lisa Murton Beets)

• Good storytelling is the key to standing out in a noisy marketplace (Jonny Mole)

Video Marketing: As dominating as it is dynamic..

• A wonderful infographic on 2017’s vital video stats (Vidyard)

• 7 benefits you can expect from using video in your marketing (Minal Patel)

• Innovative video trends set to develop in 2018 (Monitor Creative)

Infographics: Info on graphics on info on graphics..

• 13 reasons why our visually-wired brains love infographics (NeoMam Studios)

• A crash course in 25 infographic ideas for your business (Vikas Agrawal)

• A terminology masterclass: The ABCs of design (Evan Brown)

Thought Leadership: A strategy that all marketers should be using..

• On the importance of becoming an authority (Lilly Edwards)

• The (other) problem with gender bias in leadership roles (Crystal Valentine)

• How do we measure the ROI on a thought-leadership campaign? (Longitude)

Related Content:

Content Catchup Jan 12th

5 creative ways to interact with customers online

How to use video to help your prospects every step of the way

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.