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#ContentCatchUp: On creating captivating content
Chloe Edgley gravatar avitar

#ContentCatchUp: On creating captivating content

Author: Chloe Edgley | Posted on: 18 January 2018

We're back with another week of #ContentCatchup.

With sites clamping down on less valuable content and users becoming better equipped to filter out the “noise” of their busy social media feeds, it seems that 2018 is the year marketers will have to step up their game if they want to grab our attention. The good news is that research continues to show that content that engages the emotions - inspirational, heartwarming, intriguing - remains one of the best ways to captivate an audience and so good storytelling skills and an effective use of visual mediums is now essential for those who wish to engage consumers.

Content Catchup

Previously, on the Ember Television Blog:


Content Marketing: Content short-cuts are officially out..


Video Marketing: As dominating as it is dynamic..


Infographics: 
Info on graphics on info on graphics..


Thought Leadership: A strategy that all marketers should be using..

 

Related Content:

Content Catchup Jan 12th

5 creative ways to interact with customers online

How to use video to help your prospects every step of the way

 

Author: Chloe Edgley

Chloe Edgley gravatar avitar
Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.
#ContentCatchUp: On creating captivating content

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