#ContentCatchUp: Nailing the basics

Content marketing is becoming a bit of a buzzword right now, and although it’s fantastic to see an increasing number of brands enthusiastically producing more things to share with the world, one of the side-effects is a lot of misunderstandings and corner-cutting that can sometimes defeat the point.

This week our #ContentCatchup focuses on defining what’s really at the heart of this marketing technique and how it works. Simply posting as much stuff as you can, unfortunately, won’t get you the results you’re looking for. What’s more important is using research, a robust knowledge of your audience, and an authentic voice to make that stuff really useful, insightful, and attractive.

Previously, on the Ember Television Blog..

• Case study: Creating the Birmingham Live launch video

• 15 great quotes to guide your content marketing strategy

• How to become a storytelling brand

Content Marketing: Let’s get a few things clear..

• Often misunderstood: What content marketing is and why it works (Chris Marr)

• Are you confusing blogging with content marketing? (Kitty Lusby)

• You have to know your audience to appeal to them- try building a persona (Thomas Marketing)

Video Marketing: Play it again..

• The US Superbowl provided its usual array of great and weird ads (Eric Deggans)

• Video marketing stats that prove its worth (Primitive Online)

• It’s always “the year of video” because it’s the most popular form of content (Mike O’Brien)

Infographics: Far faster communication (plus it’s prettier)...

• Why you should be using infographics (Solcroft)

• A great source of design inspiration: the infographic showcase (Infographiclove)

• Some more creative places you could be using them (Latasha Doyle)

Thought Leadership: Exhibiting individuality, inspiration, and insight..

• Thought leadership is in line with a shift towards authenticity (Marketing Expo UK)

• Quick tips for getting started with building a personal brand (Polly Buckland)

• Some specific and useful advice on how to become a thought leader (Dakota Shane)

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Related content

ContentCatchup Feb 2nd

Marketers must start thinking like publishers

What is authentic marketing?

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.