content marketing, contentcatchup, Content Catchup, #ContentCatchUp, marketing, authentic marketing, video marketing, infographics, thought leadership, video marketing, marketing news,
Content marketing is becoming a bit of a buzzword right now, and although it’s fantastic to see an increasing number of brands enthusiastically producing more things to share with the world, one of the side-effects is a lot of misunderstandings and corner-cutting that can sometimes defeat the point.
This week our #ContentCatchup focuses on defining what’s really at the heart of this marketing technique and how it works. Simply posting as much stuff as you can, unfortunately, won’t get you the results you’re looking for. What’s more important is using research, a robust knowledge of your audience, and an authentic voice to make that stuff really useful, insightful, and attractive.
Previously, on the Ember Television Blog..
Content Marketing: Let’s get a few things clear..
Are you confusing blogging with content marketing? (Kitty Lusby)
You have to know your audience to appeal to them- try building a persona (Thomas Marketing)
Video Marketing: Play it again..
Video marketing stats that prove its worth (Primitive Online)
Infographics: Far faster communication (plus it’s prettier)...
Why you should be using infographics (Solcroft)
A great source of design inspiration: the infographic showcase (Infographiclove)
Some more creative places you could be using them (Latasha Doyle)
Thought Leadership: Exhibiting individuality, inspiration, and insight..
Thought leadership is in line with a shift towards authenticity (Marketing Expo UK)
Quick tips for getting started with building a personal brand (Polly Buckland)