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#ContentCatchUp: Nailing the basics
Chloe Edgley gravatar avitar

#ContentCatchUp: Nailing the basics

Author: Chloe Edgley | Posted on: 8 February 2018

Content marketing is becoming a bit of a buzzword right now, and although it’s fantastic to see an increasing number of brands enthusiastically producing more things to share with the world, one of the side-effects is a lot of misunderstandings and corner-cutting that can sometimes defeat the point.

This week our #ContentCatchup focuses on defining what’s really at the heart of this marketing technique and how it works. Simply posting as much stuff as you can, unfortunately, won’t get you the results you’re looking for. What’s more important is using research, a robust knowledge of your audience, and an authentic voice to make that stuff really useful, insightful, and attractive.

Content Catchup


Previously, on the Ember Television Blog..


Content Marketing: 
Let’s get a few things clear..


Video Marketing: Play it again..


Infographics: Far faster communication (plus it’s prettier)...


Thought Leadership: Exhibiting individuality, inspiration, and insight..

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Related content

ContentCatchup Feb 2nd

Marketers must start thinking like publishers

What is authentic marketing?



Author: Chloe Edgley

Chloe Edgley gravatar avitar
Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.
#ContentCatchUp: Nailing the basics

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